Most AI demos are built for the camera. This one is a real job from my own business, run live, start to finish.

In my first video I create my January 2027 day retreat by talking to my AI agents in Telegram. From agreed details to a live web page took about an hour. I did it on the Monday, the day after my last retreat finished.

The problem I wanted to fix

I have run Bromley Mindfulness since 2013. In that time I have run about 5,000 classes, along with courses, workshops and retreats.

Setting up each event used to be a grind. I would put it off. I made mistakes. The work dragged on because life kept getting in the way. Old dates sat on the website for ages.

Before all this I was a software developer. So when AI started to get really useful, around 2023, I saw a chance to hand that grind to something else.

What happens in the video

I have about 30 agents. Each one has one job. In this video you see three of them at work.

  1. The Event Operations agent takes the last retreat and redrafts it for January. It asks me a couple of sensible questions, then sets up the calendar entry and the enrolment form.
  2. The Validator agent checks every detail against the agreed facts. Then it writes a short report: pass or fail.
  3. The Website agent updates the site and shows me a private preview. Nothing goes live until I say so.

My part was a few approvals and about 10 to 15 minutes of point and click setup. Most of that was connecting the payment link.

Then the event is handed to my marketing agents for the newsletter, social media, listings and ads. That will be the next video.

Four ideas that make it work

One version of the facts. Every event has one data sheet. Date, time, price, venue, schedule. Every agent goes back to that sheet. If something changes, it changes there.

One version of the process. The steps live in a single document called a standard operating procedure, or SOP. It is simply the written list of steps for a job you repeat. The agents read it before they act, and they remind me to update it when the process changes.

A second pair of eyes. AI does make things up. So one agent does the work and a different agent checks it. In this run there was no made-up date and no made-up time.

A human on the gates. The agents cannot talk to each other at random. Every handover goes through a checked process that I can read. And anything that spends money, like adverts, waits for my approval.

This is not just for event businesses

I happen to run events, so that is what I automated.

If your business repeats the same steps again and again, those steps can be written down. Once they are written down, they can be automated in the same way. And you can change them later in plain English.

It has done more than speed things up. The system now does jobs I never got round to, like Eventbrite and Google Business Profile listings. One of my agents made a reel that got an 11% click-through rate. I had never made a reel before.

I run the whole thing from Telegram, so it works from my phone as well as my desk.

Jump to the part you want

  • 0:00 Introduction
  • 6:55 Meet the team of agents
  • 10:08 Step 1: one version of the facts
  • 11:36 Step 2: fixing the data and the process in place
  • 14:52 Step 3: building the enrolment form
  • 17:55 Step 4: the Validator agent at work
  • 23:16 Step 5: the Website agent
  • 28:58 Step 6: checking and publishing the page
  • 30:48 Step 7: handing over to the marketing team
  • 33:57 How to build a system like this for your business

Want a system like this for your business?

I help small and medium businesses design and automate their processes with AI agents.